About Our Board of Directors


Tom Mortenson, President

Tom has been active in both government military and the private sector including the management of corporations and operation of their family business. He holds two graduate degrees and a post graduate Government Strategic Leader Certificate. Tom is currently working on his Ph.D. in business and is also a member of the Rotary, Sons of Norway, and Red River Danes.





Eric Hovland, Vice President

Born for adventure, my dedication to science and discovery has taken me around the globe. From supporting habitat conservation of rhinos in Kenya to diving the frigid fjords of Norway. From leading the charge to propagate sand tiger sharks in Florida to pursuing coral reef restoration in the Philippines. I have lived my life to travel and explore as a new world Viking.

My insatiable curiosity and engaging personality on camera have won the hearts of local, national, and international audiences. I have had the opportunity to combine my passion for the environment with my captivating personality as one of 12 contestants competing in the Norwegian reality television show Alt for Norge, a.k.a. The Great Norway Adventure, (2013).



Johan Lidros, Treasurer

Johan moved to Tampa 18 years ago from Stockholm, Sweden. He is the founder and President of Eminere Group. Previously, Johan was the Florida/Caribbean – Computer Risk Management practice leader at Arthur Andersen. He provided service to clients from the Nordic countries and New York offices for approximately 9 years before transitioning into the Andersen Florida/Caribbean Computer Risk Management in early 1999. He has specialized in providing IT Governance, IT Risk Management services and information security for the government, financial and healthcare industries. Johan is an author of several articles on IT risk management and speaker at several seminars regarding IT Governance, IT security, IT best practices and IT risk management/assessment.

Johan has been a previous Board member on the Swedish American Chamber – Florida chapter. In addition, Johan is a prior STA chapter President and a current board member since many years. He was appointed the STA Scandinavian of the Year 2013. www.emineregroup.com

Marianne Williams, Sponsor & Membership Director

Marianne is first generation from Denmark and spent her early years growing up in Canada amongst a strong community of other Danish families in the area. After graduating with a Business degree Marianne was given an opportunity in Chicago, Illinois and pursued a career in the travel industry which eventually brought her to Tampa, Florida. Marianne later obtained a Master’s degree and licensure as a Mental health Clinician. She now works in a practice while doing consulting work in the travel industry. She has been involved with the Scandinavian Trade Association for over 10 years in various capacities.

Patti Hovland-Saunders, Secretary

Third generation Norwegian-American, Patti hails from her Scandinavian roots in Wisconsin participating in the Stoughton Syttende Mai parade during her years in high school marching band. A well-practiced novice in Rosemåling, she has enjoyed this traditional form of decorative folk art which was introduced to her by her great aunt when she was a teen. Patti has carried on this tradition by fostering this skill with her two daughters when they were teens.

Dr. Hovland-Saunders is an industry leader in Higher Education Administration and Human Resource Development, she is a mentor for both academic programs and organizational development systems designed to drive business initiatives by applying strategic business tools for maximizing information technology solutions to support financial and fiscal responsibilities.
Patti is an experienced board member in various positions including past-president of the International Society for Performance Improvement. She currently serves in her third term as the secretary for the Scandinavian Trade Association.

Stephanie Moffett, Entertainment Coordinator







Previous President:

Ivar Fiskaa, President 2015

Honorary Jarl of Viking Festival 2017, is Founder and President of Scand-America International, Inc, a tour operator specializing in group travel between Scandinavia and the US since 1987. He is also a licensed Service Provider for travel to Cuba since 2002. Mr. Fiskaa has been an active member of the Scandinavian Trade Association since it was established in 1992 and has served as its president for four years. www.scandamerica.com